Budget 17 will include an $8 million injection into tourism marketing and promotion, supporting tourism product and sharing our stories with the world.

This will see a total of $43.2 million invested into tourism marketing and associated activity.

“On coming to Government, the Gunner Government brought together tourism, arts, museums and heritage, sport and recreation, major events and parks and wildlife together as one agency,” Minister for Tourism and Culture Lauren Moss said today.

“We did this to forge strong alignments across these key areas of government, so they are working more closely and cohesively to create a vibrant and exciting Territory and to attract more people here, helping to grow the economy and deliver more jobs.

“We know that tourism is one of the Territory’s more important and consistent economic drivers, directly or indirectly employing some 15,000 people.

“Despite facing tough economic times in the Territory we are continuing to invest in our tourism industry because we know how crucial this is to our more than 2000 tourism related businesses across the Territory.

“As part of supporting crucial marketing activity, the $8 million injection will support premier sporting games in Darwin and Alice Springs, as well as increased investment in our screen industry.

“We need to make sure we are activating our sporting and other major events to attract as many people to the Territory as possible. We will be carefully looking at how we can make premier NRL and AFL games played in the Territory more attractive to interstate visitors.

“Our screen industry delivers jobs to hundreds of Territorians and plays a crucial role in getting our unique stories out to the rest of the world and ensuring we are leveraging off them to attract more visitors here.  We are pleased to be providing an unprecedented level of funding to our screen industry to share our stories and support our visitor economy.”

Budget 17 also includes $4 million additional funding for tourism initiatives aimed at attracting more visitors from China and India, on top of an additional $1 million in 2016-17, meeting a Territory Labor Government election commitment.

“We are continuing to support our strong traditional markets, including the east coast of Australia, the US and key European countries like Germany and the UK,” Ms Moss said.

“But we also need to begin positioning ourselves to take advantage of emerging tourist markets in countries like China and India.

“Our target is to build our Chinese visitor numbers to 30,000 a year by 2020.

“And we want to get ready to attract a share of the growing market of Indian tourists and encourage them to step off the beaten track and spend some time in the Territory.

“This year, an additional $1 million will be invested to assist the tourism industry to become a China-ready destination.

“I look forward to continuing to work closely with the Tourism NT Board and tourism operators to ensure our investments in tourism are working to bring more visitors to the Territory.”

Decoration: Tour Operator on site in the outback with tour vehicle

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